There are so many details that make up Brian Hoff’s new site I don’t know where to start. First off it’s minimal at first glance which is what drew me in, then as you click around you start to discover there’s some really rich content there about Brian’s Design Studio and how he works. Full case studies really tell the story of what it’s like to work with him. Beautiful work throughout drives home this quality website for me in the end too. Bravo Brian.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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