There are so many details that make up Brian Hoff’s new site I don’t know where to start. First off it’s minimal at first glance which is what drew me in, then as you click around you start to discover there’s some really rich content there about Brian’s Design Studio and how he works. Full case studies really tell the story of what it’s like to work with him. Beautiful work throughout drives home this quality website for me in the end too. Bravo Brian.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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