There are so many details that make up Brian Hoff’s new site I don’t know where to start. First off it’s minimal at first glance which is what drew me in, then as you click around you start to discover there’s some really rich content there about Brian’s Design Studio and how he works. Full case studies really tell the story of what it’s like to work with him. Beautiful work throughout drives home this quality website for me in the end too. Bravo Brian.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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