The updated Square website (it’ll probably change a bit by the time we post this) is excellently done. The main top section is used to tell the story of what’s going on right now with square. Usually involving some sort of tricky interaction or animation. Then the rest of the page is succinctly designed overall – keeping you focused on the company’s main produce uses.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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