Sensory parfait. The layers of sounds, texture, and motion are only the beginning. I love the parallel, whether intended or not, of the site having a Choose Your Own Adventure feel. Metaphorically, it works so well on a site for getting a higher education degree. I thought the controls were intuitive and appreciated the difference in details for the cursor. They did a really good job about making it easy to share any one point in this visual journey. And kudos for weaving real life testimonies in with the inspiring statements. It makes a really smart way to add practicality to something that otherwise would just be fun to explore.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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