Sensory parfait. The layers of sounds, texture, and motion are only the beginning. I love the parallel, whether intended or not, of the site having a Choose Your Own Adventure feel. Metaphorically, it works so well on a site for getting a higher education degree. I thought the controls were intuitive and appreciated the difference in details for the cursor. They did a really good job about making it easy to share any one point in this visual journey. And kudos for weaving real life testimonies in with the inspiring statements. It makes a really smart way to add practicality to something that otherwise would just be fun to explore.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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