Using a scrolling page with a parallax design isn’t new but I really love how this page is using those same tools. The little screen shots front and center really help to drive you to a section of the page, you just can’t help but click on them. Then the visuals as you scroll down keep you engaged (beautiful models don’t hurt either 🙂
The typography is almost too much, takes me right to the edge but it’s still classy in the end.
Using a scrolling page with a parallax design isn’t new but I really love how this page is using those same tools. The little screen shots front and center really help to drive you to a section of the page, you just can’t help but click on them. Then the visuals as you scroll down keep you engaged (beautiful models don’t hurt either 🙂
The typography is almost too much, takes me right to the edge but it’s still classy in the end.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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