What a great layout. The way they’ve used the fixed big hero image to say in place as you scroll down is brilliant, as it keeps you pretty well focused on the people they’ve used in those same photos. Then the overall design just breaks down into such great chunks and density content wise as you make your way to the footer and there’s just enough interaction and deviation in the detail work to keep you really riveted.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
0 Comments