What a great layout. The way they’ve used the fixed big hero image to say in place as you scroll down is brilliant, as it keeps you pretty well focused on the people they’ve used in those same photos. Then the overall design just breaks down into such great chunks and density content wise as you make your way to the footer and there’s just enough interaction and deviation in the detail work to keep you really riveted.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
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