I like how this home page rides right on the edge of being an info-graphic. It plays with the context in a highly visual way and delivers standard website navigation stuff just the same without being confusing. I really love the “what type are you” icons at the bottom of the page the most. Very fun, plus orange and black are an awesome color duo.
I like how this home page rides right on the edge of being an info-graphic. It plays with the context in a highly visual way and delivers standard website navigation stuff just the same without being confusing. I really love the “what type are you” icons at the bottom of the page the most. Very fun, plus orange and black are an awesome color duo.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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