I like how this home page rides right on the edge of being an info-graphic. It plays with the context in a highly visual way and delivers standard website navigation stuff just the same without being confusing. I really love the “what type are you” icons at the bottom of the page the most. Very fun, plus orange and black are an awesome color duo.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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