Imagemechanics.com.au is a single page scroller that pages like a more traditional site. The transitions between content ‘pages’ are very smooth and sophisticated, especially transitioning away from the homepage. The navigation doesn’t really feel like a traditional nav bar with on or two word links to get to other content areas, but everything is pretty clearly labeled with arrows. I think that imagemechanics strikes a nice balance between established design patterns and experimentation with interaction. Stylistically, there is little to imagemechanics that we haven’t seen before: large type, minimalist interface, strong grid-based design, etc. However, the content is laid out quite well, is easy to consume and effectively communicates their approach to designing for interaction.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.




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