Imagemechanics.com.au is a single page scroller that pages like a more traditional site. The transitions between content ‘pages’ are very smooth and sophisticated, especially transitioning away from the homepage. The navigation doesn’t really feel like a traditional nav bar with on or two word links to get to other content areas, but everything is pretty clearly labeled with arrows. I think that imagemechanics strikes a nice balance between established design patterns and experimentation with interaction. Stylistically, there is little to imagemechanics that we haven’t seen before: large type, minimalist interface, strong grid-based design, etc. However, the content is laid out quite well, is easy to consume and effectively communicates their approach to designing for interaction.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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