Imagemechanics.com.au is a single page scroller that pages like a more traditional site. The transitions between content ‘pages’ are very smooth and sophisticated, especially transitioning away from the homepage. The navigation doesn’t really feel like a traditional nav bar with on or two word links to get to other content areas, but everything is pretty clearly labeled with arrows. I think that imagemechanics strikes a nice balance between established design patterns and experimentation with interaction. Stylistically, there is little to imagemechanics that we haven’t seen before: large type, minimalist interface, strong grid-based design, etc. However, the content is laid out quite well, is easy to consume and effectively communicates their approach to designing for interaction.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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