Really clever design, with the fixed side graphic that changes color as you scroll down. This single page design also feels full of content and that the single page-ness of it is a conscious decision to deliver that sidebar image. The design also delivers some nice details in the content areas of the page. I really like the idea of having a visual hook like this one does in your website, very smart stuff here.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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