This site is visually out-of-control, in such a good way it makes my eyes hurt. I love this design. Specifically I love the illustration work. It make me want to find out what a “sweets buffet” is in person. Good work on this site!
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
The tone of this site is perfect. The illustrations capture the whimsy and joy of being surrounded by candy. The font they’ve chosen for the ‘Sweets’, ‘Gifts’, and ‘Buffet’ is perfect in this scenario and a good example of how the subject matter can allow you to use a font that may be inappropriate 99.9%of the time.