The Thoughtbot site is a really good experience. It’s simple and fast to browse and really feels like a “content” or “mobile” first approach. Which is interesting to me, since this is what they do, it’s a good idea to really show that off for potential clients and they’ve done that really well. I like the decisions they’ve made in the mobile to desktop changes in content on the site too. Really worth a study IMHO.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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