So – how do you get your website to mirror your long established, beautify and elegant print campaigns – ask Revlon. The home page of the site looks like a magazine cover, something to draw you in with a big picture, but let’s you know that there is more inside. The product detail pages (exp: http://www.revlon.com/products/eyes/mascara/Revlon-Lash-Potion-Volume-Length-Mascara.aspx#309970455026||0 ) have the same feel, with the HD images blending perfectly into glossy black background – it doesn’t feel like it’s an e-commerce site.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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