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Supported by some really strong illustration work this site is quite simple but has some surprises in it’s interaction. The big block of type on the home page has some neat interactivity with the marquee and each page is simply stated and straight forward.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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