Engine Yard

Beautiful redesign of the Engine Yard website.

What I like to read most is that they focused on the content first and dug into what people needed to get out of the website before any sort of fanciness.

We also dug deep into our site and found what worked for visitors and what didn’t. We sought to improve by cutting down on jargon, avoiding overloading content and focusing on the journey of the visitor.

Here’s more about this redesign if you want to dig deeper:

Post on Engine Yard’s blog about the new design.

Post on Fuzzco.com about the work they did on the branding.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.