My first thought when I went to this site was “wow, damn nice photography” then I was like, “what’s up with that hamburger menu design…” As I considered the design though, I realized that those main 3 links/buttons are really all the company wants you to check out. The hamburger menu is secondary, that’s the shiz.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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