Beoplay’s H3 site site is truly beautiful. I’m often against the practice of hijacking the user’s ability to scroll, but the effect works really well on this site. Every ‘page’ is clean and minimal, but provides a very different user experience. The videos are lush and intimate, while the product photos are stark and ultra detailed. I must say that I’m most partial to the “cosmic parallax dust storm action photos” of the product.