In episode 35 of the UMS podcast, we talk about dailypayne.com, the photo blog of Aaron Payne, and colly.com, the personal catch-all site for Simon Collison.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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