This week we discuss Votetocracy, the personal portfolio site of Alexey Chernishov, and the site of marketing agency The Archer Group.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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