Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
News & Articles
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
Great podcast, guys.
I like limiting the review to 2 sites. Any more than that drags on a bit and you guys aren’t able to address the details.
Both sites look pretty good, and both use a healthy dose of color. Refreshing to see a couple sites really exploding their color selection and deliver in the execution.
You going to do the live stream during the next recording? That was pretty cool last week.
Enjoyed the podcast.
Didn’t love MacHeist. The home page overwhelms me and not in a good way. I think I need a little more hierarchy to the design and a little less content on the home page. I also thought the “click-scroll down-scroll up-click” process equaled a poor user experience. So, overall, I was unimpressed
Liked IconDeck quite a bit. I thought the “dock” thing on the side was pretty cool. Really like the color of the main graphic. Overall, I thought this site was a hit.