If you’ve noticed a lack of posts for the last few days, fear not. We’ve been working hard to roll out a new design and should be launching real shortly. The new design will cleaner and simpler and we hope you will have some good stuff to say about it.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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