Lara Hogan – Making Etsy Mobile

Lara Hogan


Making Etsy Mobile
Changing the course of a company and it’s driving culture can be a very difficult task.

Lara Hogan accepted that task when Etsy began transitioning it’s desktop experience to a mobile experience.

Taking a web app and a business mobile can force organizational changes that while a little painful, are absolutely necessary.

Giovanni spoke with Lara at BDConf about how she managed these changes for Etsy, how she adjusted their internal design process and how she got the right people to buy into responsive.

About Lara Hogan

Lara Hogan is an engineering manager at Etsy, where she leads the mobile web development team. She champions page load time, experiment-driven design, and delivering a consistent experience to screens of all sizes. You can follow her on her blog and Twitter.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.