BizCraft Episode 19: Special Guest Greg Storey of Happy Cog

BizCraft Ep16

Play or Download this Episode (Recorded live on 03/14/2013)

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About the Show

This is BizCraft, the podcast about the business side of web design, recorded live almost every two weeks. Your hosts are Carl Smith (@carlsmith) of nGen Works and Gene Crawford (@genecrawford) of UnmatchedStyle.

We are joined by Greg Storey @Brilliantcrank, President and Captain of Happy Cog.
based in their Austin, Texas office, in this episode of BizCraft. We tried to give him a hard time, but he’s a pro.

Episode Overview

Here’s a little bit on Mr. Storey: In 2005, Greg started his own studio Airbag Industries, which grew to eight employees and a number of strategic partners in less than four years. In 2009, Jeffrey Zeldman and Greg Hoy approached Greg Storey with a plan to merge his company with Happy Cog. The rest as they say is history, or happening now as it is…

For this show we went through a series of questions with Greg, here they are below (pretty much in this order):

Most of us know you from Happy Cog, how did you get here? What other jobs, companies were you part of?

Some of us old timers remember Airbag. Why did you choose that name?

What were the best things about starting Airbag?

How did you scale in the early days?

Why use contractors versus hiring?

When did you decide to hire your first employee?

What was your worst hiring decision?

What unexpected challenges have you faced?

How do you deal with the anxiety of running a company?

What made you decide to shift from Airbag to Happy Cog?

Changes in being the president of Happy Cog vs. Airbag?

Have you ever offered wine to a rich lumberjack in a posh bar full of cougars and real estate jerks?

Beers from the end of the show

Gene: Samuel Adams Double Agent IPL
Carl: Dale’s Pale Ale
Greg Storey: Hops ‘n Grain Alt-Eration

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Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.