Largely a simple execution technically speaking but visually it’s super fun. I love the illustration style and the visual stories each little drawing tells to help further the overall story of location and experience. The type is also pretty much spot on with the overall vibe. Love it.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



It’s a very simple design. Actually created using Moonfruit, basic web building tools.
Illustrations and design were done by Lolly Morris 🙂
L