Really neat idea to redesign your site every month. Check out the backlog of designs from With Associates.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





i certainly commend WA for reinvestigating their image every month. great conceptually and a good demonstration of their breadth. i’m a bigger fans of some over others, and i’d be curious if they get more clients some months than others based off similar immediate reactions.
all in all, props to WA
for some reason the current month’s design reminds me a lot of http://www.wilsonminer.com/