
I love the rhythm this design has as you scroll down the page, things are just spaced out really well. It’s also probably one of the more successful single page websites i’ve seen. There is also a lot of subtle things going on with this page, take some time and move around with the page and you’ll find them, it’s not mind blowing but it’s effective.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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