Wealthsimple doesn’t look like any other financial website i’ve seen before. Ditching the status quo corporate colors for a softer more non-traditional vibe they really get it right. Playing up the personalization feel to the tee. I love the typography on this site the most!
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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