Wealthsimple doesn’t look like any other financial website i’ve seen before. Ditching the status quo corporate colors for a softer more non-traditional vibe they really get it right. Playing up the personalization feel to the tee. I love the typography on this site the most!


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.