Wealthsimple doesn’t look like any other financial website i’ve seen before. Ditching the status quo corporate colors for a softer more non-traditional vibe they really get it right. Playing up the personalization feel to the tee. I love the typography on this site the most!
Brutalism: The Beauty of Breaking the Rules
Brutalism in web design rejects perfection for authenticity. Stark grids, raw type, and honest structure create interfaces that feel human, intentional, and impossible to ignore. Break the rules, on purpose.





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