Fun little branded character to carry this website. Looks like they’ve done some fun things off the web to pull it back into their site -neat. I think the white text on blue background gets tiresome to read after a while but overall the simplicity and straight up layout of the thing make it work.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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