Fun little branded character to carry this website. Looks like they’ve done some fun things off the web to pull it back into their site -neat. I think the white text on blue background gets tiresome to read after a while but overall the simplicity and straight up layout of the thing make it work.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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