Continuing with Reebok day – Voltage, out of Colorado, just worked on the Reebok site we reviewed this morning. When we searched for who did the work – we found their site, and man is it good. The video background and the full-width images – with some good scroll jacking (yes, it can work well for websites if you do it right) – this site works well at any screen width too. Like the fact you have the option to extend the vertical menu to have a full site map. The site is fun and irreverent – but the work they do (and their client list) is pretty phenomenal. Plus – it looks like they’re hiring too.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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