Continuing with Reebok day – Voltage, out of Colorado, just worked on the Reebok site we reviewed this morning. When we searched for who did the work – we found their site, and man is it good. The video background and the full-width images – with some good scroll jacking (yes, it can work well for websites if you do it right) – this site works well at any screen width too. Like the fact you have the option to extend the vertical menu to have a full site map. The site is fun and irreverent – but the work they do (and their client list) is pretty phenomenal. Plus – it looks like they’re hiring too.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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