I didn’t even attempt to see what was under the hood on this site – didn’t care – was having too much fun with it. Void was done by Hi-Res out of London. Not sure why they did it – but who cares – pretty darn awesome – happy Friday!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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