We’ve seen a lot of animated gifs – most of them are some crazy cat/dog/weird meme. Luckily, Visual Kitchen uses them to give a little bit of cool expression, coupled with a semi-transparent reveal of content as you scroll down. The drop-down header menu, with the slot-machine-like icon animation is another great touch. And don’t miss the “Chefs” area – http://www.visual-kitchen.com/#Chefs – a cool and brief use of Flash, that enhances the rest of the site.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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