Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
vimeo is lovely. they’ve recently redesigned a load of their site – which i think looks worse than it previously did – but its still nice.
their login screen is one of the best on the net.
It’s inspiring to see a group like Vimeo with such a mind for design and such a consciousness for real, active community. I love em.
And coxy, I totally agree about the login screen. It’s gorgeous.
It’s fine, but I think the previous design was better.