The Vickers Bicycles site is a small one that has one clear purpose: promote and sell the English Roadster Bike – a beautiful machine, if I do say so – and does so wonderfully. The simple, open layout has a slightly mechanical feel that doesn’t feel overwrought. The few splashes of color here and there are well balanced and appropriate. At the risk of being obvious, the site has a very European feel to it: serious and elegant.