The Vickers Bicycles site is a small one that has one clear purpose: promote and sell the English Roadster Bike – a beautiful machine, if I do say so – and does so wonderfully. The simple, open layout has a slightly mechanical feel that doesn’t feel overwrought. The few splashes of color here and there are well balanced and appropriate. At the risk of being obvious, the site has a very European feel to it: serious and elegant.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
Love the Garamond / proxima nova combo with that minimalist, simplified feel. The footer is so spacious!
The menu could do with the logo as the header imho. I was a little confused what by that for a few clicks