We’re kind of fitness and gadget junkies here at UMS. So when the site was submitted, it was cool to imagine what the possibilities were for Vessyl as a device and company. Design-wise, the site itself is slick and sharp, which seems to be very much in-line with the design of the Vessyl cup itself. They have just enough parallax and animation to give good life to an HD site experience. Also, the contact page – it’s simple and direct. I like getting away from contact forms, and directing users of the site where to interact with you on the interwebs. Um.. and if you guys need beta testers, we’re available… just sayin’…
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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