
I really love these “apple” app type websites, they all seem to be of the same breed and have the same high-quality feel to them… This one is no exception.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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