The new VCU site (specifically the home page) is chock full of info that’s nicely organized and presented. Despite all that’s going on here, I feel like they struck a good balance between practical and promotional elements. Even more impressive is the publicity of the redesign itself. They’ve got this great blog that outlines some of their goals, process, and success metrics. Along with that is a feedback mechanism and the ability to subscribe to news about future improvements. I think that really speaks to the very heart of the school and positively reflects it being one of the nation’s top public research universities. Well done.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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