Really very simple page for this software website. I like the non complexity of the design and limited color palette. It really works well with the name “vanilla”. What I like most isn’t shown in the above screenshot but the ‘8 Reasons Why You’ll Love Vanilla’ grid design is wonderful. It’s engaging on it’s own and leaves me wondering why the entire site doesn’t play this particular design portion up more.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.