I really like the visual look of this website. It’s got that cool 80’s vibe in terms of it’s color and type. I’ll have to say though, I still don’t really know what the product does… the overall approach falls short in quickly selling me on the concept and idea behind the product. Something to learn from here, you can look very sexy but still fall short of your mission.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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