The large headshots in the background of each page are a clever way to humanize the website, it let’s you see who the people are who make up this company in a pretty easy way. While they are really large, they are in the background and aren’t so visually loud. I put this site int he gallery for the navigation design mostly. I love how satisfying it is to mouse over the nav links.
The large headshots in the background of each page are a clever way to humanize the website, it let’s you see who the people are who make up this company in a pretty easy way. While they are really large, they are in the background and aren’t so visually loud. I put this site int he gallery for the navigation design mostly. I love how satisfying it is to mouse over the nav links.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
0 Comments