This is a super cool experiment in interactive exploration. It’s not entirely practical but it’s stuff like this that keeps us pushing what we think of as a typical website interaction and we always need that. It seems a bit outdated technically – cufon still being used it looks like so that likely dates it.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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