A good use of white (blue) space, in order to highlight what matters (on the site, and in life). I like the liquid background, that continues to enforce the theme of providing clean water for children. The “See how people are taking action to help children now” helps put some things into perspective too.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
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