A good use of white (blue) space, in order to highlight what matters (on the site, and in life). I like the liquid background, that continues to enforce the theme of providing clean water for children. The “See how people are taking action to help children now” helps put some things into perspective too.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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