So our friend Jeff Sheldon at Ugmonk has a new site and logo. (Jeff spoke a ConvergeSE a couple of years ago) Very cool to read where the changes in business and design come from as your company grows, and grows up. Great article here from Jeff about all of it. Here’s a bit of it that starts the philosophy of “why” – the rest is how:
Over the years I’ve refined my taste, improved my eye, matured as a designer, and grown as an entrepreneur and business owner. The brand is so closely tied to me as a person, and it’s been neat to see it grow with me. A brand is a living thing that’s constantly evolving and changing over time. While Ugmonk’s core mission and values haven’t changed, we are constantly pruning to sustain healthy growth.