Gawd I love these illustrations, so precise and fun. The second thing is I like how upfront the two directions in service are displayed. “Invitations” and then “Branding & web” you can choose your adventure. That’s smart if the invitations are a solid offering. I know a few other design firms that do a lot of work in that area and always struggle to tell the story of what they do properly.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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