This site is immaculate, it’s clean and simple, the typography is great and it has subtle colors used strategically throughout the design. It’s pixel perfect and holds up across each page. There isn’t anything here that’s going to change your world, the idea for the product is simple and the design is simplistic. What it is though is a professional design that manages to look both slick and hand-made at the same time. I really like that aspect of this website, that’s hard to do.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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