This was a fully responsive redesign of the Twelve South eCommerce website. Twelve South creates beautifully designed accessories exclusively for Apple computers. We love their BookBook for iPhones and iPads – and the site reflects the beautiful design of their products. I’m about upgrade my phone – time to buy another BookBook!
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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