It’s 5 o’clock somewhere right? Who needs the Bartender’s Pocket Guide anymore – you can head to Tuxedo No.2 for great responsive, Instagram photo, easy to navigate (the drinks are the navigation), drink recipe / instructional guide. As an SEO person – I like all the internal linkage going on – but as a user, wanting to know how many drink and what drinks to use cointreau in, this site is a great way to connect the dots. Have a good lunch!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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